Alright, listen up. If you’re a tradesperson and you’re not on Google Business Profile (GBP), you're making life more difficult than it needs to be. You might as well set up a stall trying to sell suncream to miners. In the middle of January. At night.
Seriously, people. It's time to get it together.
Now, I'm not here to bore you with jargon or waffle on about algorithms. We all know Google runs the world, right? But I will tell you this – a properly set up and optimised GBP can make you the go-to legend in your local area.
Think of GBP as your digital shopfront, open 24/7, showing off your best work, and attracting customers while you’re in bed, down the pub, or busy earning a living.
We’ve put together this cracking guide to help you get your GBP set up, the right way. Whether you’re a tech wizard or you still think “the cloud” is just something that ruins your BBQ, this guide has got you covered. We’ll walk you through the basics and sprinkle in some pro tips to make sure you stand out from the crowd.
Here’s the deal. If you’re a plumber, electrician, builder, or any kind of tradesperson, having a Google Business Profile is as essential as your tools. You wouldn’t go to a job without your wrench or hammer, would you?
Same goes for this.
First off, it makes you visible. And I don’t mean just to your mum and your mate Steve. We’re talking about showing up when locals are searching for services you offer. Think about it – people are out there, phones in hand, looking for someone just like you to fix their leaks, sort their electrics, or build their dream garden shed.
Without a GBP, you’re practically invisible to them.
Second, it’s all about trust. People are sceptical these days – and rightly so! A well-optimised profile with photos, reviews, and regular updates makes you look legit. It’s like having a mate vouch for you to a potential customer. They see your glowing reviews and think, “Yep, this one knows their stuff.”
And let’s not forget SEO. Now, I know what you’re thinking – “SEO? Sounds like a medical condition.” But all it means is making sure you pop up first when someone searches for your services. More visibility equals more jobs. Simple as that.
Lastly, it’s free. Yes, you heard me right. It costs you absolutely nothing to set up and maintain. So why wouldn’t you?
So, if you’re serious about growing your business and attracting more customers, getting your Google Business Profile sorted is a no-brainer. Trust me, you’ll thank me later.
